The Diagnostic names the problem. The Audit builds the execution path. A channel-specific deep dive into 1–3 of the gaps identified in your Consultation Summary — producing a written report and execution brief specific enough to act on immediately.
The right tier depends entirely on how many gaps need deep investigation and how much execution clarity you need afterward. The Consultation Summary will tell us which one is appropriate.
Deep investigation of 1–2 specific areas identified in the Diagnostic. Single-area deep-dive with a focused findings report. Best when the problem is clear and isolated.
Everything in Base, plus a competitor audit, campaign review, and full funnel investigation. Output includes a written execution brief — step-by-step instructions your team can act on directly.
3 areas investigated in depth. Full competitive landscape analysis. Audience and ICP validation. Channel effectiveness review. For agencies with complex, multi-area situations requiring a comprehensive picture before building strategy.
For agencies whose scope, complexity, or channel coverage exceeds Tier 3 — typically $300K+ revenue with 3+ channels and multiple team members affected. Never force a complex situation into a fixed scope. I'll put together a custom scope proposal after Session 2.
Each audit focuses on the specific areas named in your Consultation Summary — not a generic sweep. These are the six primary investigation categories and which tiers include them.
Visual identity consistency, messaging clarity, ICP alignment, online presence across key platforms, and how your positioning lands against what the right client actually searches for.
Awareness to close — each stage mapped with specific gaps identified. Where prospects enter, where they drop, and which stage is responsible for the most lost revenue.
What 3–5 key competitors are doing right and wrong. Where the positioning whitespace is. What they're saying that you're not — and whether you should be.
Review of 2–3 recent campaigns — assets, targeting logic, results, and gaps. Where the spend is going versus where the results are coming from. What's working and what's burning budget.
Does who you think you serve match who actually converts? ICP definition accuracy, targeting alignment, and whether your current messaging reaches the right client or just any client.
Which channels are worth continuing, which to cut, and which you should be testing but aren't. Effectiveness review based on your specific ICP, your team's capacity, and what the audit finds about your positioning.
Not a slide deck you'll never open again. A structured written document — delivered as a PDF or working Google Doc — specific enough to your agency that it couldn't have been written for anyone else. Timeline: 7–14 days depending on scope.
I'll recommend the right tier based on your Consultation Summary. But here's the general logic:
| Your Situation After Diagnostic | Right Tier | Why |
|---|---|---|
| 1–2 specific, fixable gaps. You know what's wrong and broadly how to fix it. | Base | Focused investigation confirms the execution path. Execution brief tells you what to do next. |
| Clear gaps but you don't have the time or knowledge to investigate the execution path yourself. | Standard | Competitor context + campaign review + full funnel map gives you the complete picture. |
| Multiple connected gaps. Revenue over $200K. Multiple channels and team members involved. | Advanced | Three areas, ICP validation, and channel effectiveness review builds the complete foundation for strategy. |
| 3+ channels. Complex situation. Revenue $300K+. Multiple business lines or audience segments. | Custom | Never force a complex situation into a fixed scope. Custom proposal after Session 2. |
I will never scope or price an audit without a completed Paid Diagnostic. The Consultation Summary determines the scope. Auditing blind means investing in answers to the wrong questions.
One paragraph in writing. What is included. What is not. What requires a separate scope conversation. Scope creep starts in the first engagement and compounds with every one that follows.
Every recommendation in the execution brief is specific enough to implement without a follow-up question. "Improve your LinkedIn" is not in my reports. "Rewrite your headline to name the specific problem you solve for this specific client type" is.
When you book the Audit and Strategy together, 20% is deducted from the audit price. There's no re-briefing gap, no starting over — one continuous engagement built on a single set of findings.
Audit + Strategy booked together = 20% off the audit price. The Strategy builds directly on the audit findings — so the whole engagement is faster, more coherent, and more immediately implementable. Enquire below and I'll put together the combined scope.
If you've completed the Diagnostic and want to move to the Audit, reply to your Consultation Summary email or submit your enquiry below. I'll confirm the right tier and send the scope within 48 hours.
All audit enquiries require a completed Paid Diagnostic. Scope and pricing confirmed after reviewing your Consultation Summary.