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Services › Diagnostic › Audit › Strategy
Step 3 of 4 · After the Audit

A plan built on what
the audit actually found.
Not on guessing.

Strategy without an audit is guesswork dressed up as planning. Every strategy I produce is built directly on audit findings — your specific situation, your specific gaps, your specific channels — mapped into a time-bound plan your team can implement without coming back to ask what to do next.

See Strategy Services → Start with the Audit first →
Strategy requires completed audit findings — I will never build strategy without them
The Audit comes first. Always.

Strategy built without audit findings is a plan built in the wrong direction. I will never scope or price a strategy engagement without a completed Marketing Audit. The audit findings determine which strategy services are relevant, what scope is appropriate, and what sequence makes sense. If you haven't done the Audit yet, start there →

Strategy Services

Six strategy services.
Each one solves one specific named problem.

Your audit findings determine which of these is relevant. I never recommend a service that isn't tied to a confirmed gap. The right combination depends entirely on what the audit found — not what sounds good in a proposal.

Positioning & Identity
Branding Strategy + Positioning
$899
$1,499
Introductory · Standard $1,499 · Requires audit findings on branding/positioning gaps

For agencies attracting the wrong clients, invisible to the right ones, or unclear on what they actually stand for. Addresses Cluster 1 — No Clear Identity — at the root. This is the strategy that unlocks every other marketing effort.

  • Positioning framework — who you serve, what problem you solve, what makes you different
  • ICP definition and pain point mapping
  • Messaging architecture — headline, tagline, value proposition, social proof framing
  • Brand voice guidelines — tone, language, what to say and what to avoid
  • Brand presence recommendations — where your current presence is misaligned
Enquire about Branding Strategy →
Brand Assets
Brand Assets Creation
$1,999
$3,499
Introductory · Standard $3,499 · Always follows Branding Strategy, never standalone

For agencies who need tangible deliverables built from the positioning strategy — not rebrand theater. Every asset is built to the positioning framework developed in the Branding Strategy. This is production, not strategy.

  • Logo design (primary + variations)
  • Full brand guide — colors, typography, spacing, usage rules
  • Visual identity system — how the brand looks across every touchpoint
  • Website copy direction — headline, about, services, case study framing
  • Social media profile copy and visual direction
Enquire about Brand Assets →
Foundational
Marketing Foundational Work
$499
$999
Introductory · Standard $999 · Best entry point if positioning is unclear

For agencies attracting wrong leads, with a broken customer journey, or without clear ICP definition. This is the marketing equivalent of fixing the foundation before painting the walls. Almost every agency needs this before anything else.

  • ICP definition — who specifically, with which problem, at which stage
  • Pain point mapping — the seven pain categories mapped to your agency type
  • Customer journey fix — from first touchpoint to signed client
  • Website copywriting direction — page by page, what needs to change
  • Targeting recommendations — where your ICP actually is and how to reach them
Enquire about Foundational Work →
Organic & SEO
SEO & Content Strategy
$799
$1,499
Introductory · Standard $1,499 · 3-month strategy, requires positioning to be clear first

For agencies with organic traffic that isn't converting, or no organic presence at all. The Visibility Gap is almost always a positioning problem first — which is why this service requires either the Foundational Work or Branding Strategy to precede it.

  • Keyword strategy — based on your ICP's actual search behaviour
  • 3-month content calendar — topics, formats, channels, publishing cadence
  • Content brief templates — brief enough that your team can produce to spec
  • Conversion rate optimisation recommendations — content that converts, not just ranks
  • Measurement framework — what to track and what to act on
Enquire about SEO & Content →
Social & Content
Social Media Content Strategy
$1,199
$1,999
Introductory · Standard $1,999 · 3 channels, 3 months. Requires ICP definition first.

For agencies who know they need a consistent content presence but don't know what to say, what format works, or what frequency is actually sustainable. This strategy is built around what your specific ICP pays attention to — not general social media best practices.

  • Platform strategy — which 3 channels and why, based on ICP behaviour
  • Content pillars — the 4–5 themes your agency can own credibly
  • Posting cadence — frequency and timing per platform
  • Content templates — formats and frameworks your team can execute repeatedly
  • Repurposing framework — one piece of content, multiple touchpoints
Enquire about Social Strategy →
Paid & Outbound
Paid Ad Strategy
$499
$999
Introductory · Standard $999 · 1 platform · 5–10 campaigns · Positioning must be confirmed first

For agencies whose ads aren't converting — or whose ads haven't been started because they don't know where to begin. Paid ads on bad positioning waste budget. This service requires confirmed positioning to be in place before a single campaign is planned.

  • Audience targeting strategy — based on ICP definition and audit findings
  • Campaign structure — account architecture, ad set organisation, budget allocation
  • Ad copy direction — hooks, headlines, CTAs, offer framing per ad set
  • Performance benchmarks — what good looks like for your budget level and market
  • Testing roadmap — what to test in what order, and when to call a result
Enquire about Paid Ad Strategy →
Selection Guide

Audit finding → right
strategy service

Every strategy recommendation comes from what the audit found. Here's the general mapping — your Audit Report will include the specific recommendation for your situation.

Audit Finding Recommended Strategy Why
Weak brand, attracting wrong clients, invisible to right ICP Branding Strategy
Then Foundational Work		 Every other marketing effort is built on positioning. Fix this first or everything else is amplifying the wrong message.
Organic traffic not converting / no organic presence SEO & Content Strategy
With Foundational Work first if ICP unclear		 Content that doesn't reflect confirmed positioning won't convert. Sequence matters.
Ads not converting, budget being wasted Paid Ad Strategy
Only after positioning is confirmed		 Check if positioning is fixed first. Ads on bad positioning waste budget at scale — the problem accelerates, it doesn't solve.
No consistent social presence, inconsistent content Social Media Strategy
Start with 1–2 channels, not 3		 Consistency on fewer channels beats fragmented presence across many. Strategy narrows and systematises before expanding.
No marketing system at all — fragmented execution, no measurement Foundational Work
Then 1 channel strategy		 Build the foundation. Choose one primary channel. Run a 90-day sprint before diversifying. Portfolio and offer must be strong for ICP first.
Want fast early traction in 30–90 days Foundational Work+ 1 Channel
90-day sprint focus		 Fast traction without a strong positioning foundation produces vanity metrics. Fix the foundation first — then sprint on one channel.
What You Get

A strategy document your team
can execute without asking what to do next.

Not a slide deck. Not a framework. A working strategy document — delivered as a PDF within the agreed timeline — specific enough to implement from day one.

01
Situation Analysis
Your current state — built on audit findings, not assumptions. Confirms the strategic context before any recommendations are made.
02
Competitive Context
What the market is doing and where the gap is. Not a list of competitors — a positioning map that shows where your agency can win.
03
Positioning Recommendations
Specific language and framework changes. What to say, to whom, through which channels, in what tone — built from confirmed ICP data.
04
Channel Strategy
Which channels to invest in, which to exit, and what the right sequence is. Based on your ICP's behaviour and your team's capacity — not generic best practices.
05
Messaging Framework
Your ICP's language, pain points, and buying triggers mapped to your offer. The foundation of every piece of content, every outreach message, every proposal.
06
Prioritised 90-Day Action Plan
Week-by-week focus areas. What to do, in what order, with what metrics. Specific enough that your team can start Monday without a follow-up briefing.
The Full Journey

How you got here —
and where you go next

Strategy is Step 3. Here's the full ladder — where you came from, where you are, and what follows if the strategy is complete and implementation support makes sense.

1
Free Diagnosis Call
Free · 30 minutes

Probable root causes surfaced. One starter action. Both of us confirm it's a fit before any money changes hands.

2
Paid Diagnostic
$160 introductory · $300 standard

Two sessions. Written Consultation Summary. 3 confirmed root causes. 1 priority fix. Recommended next step.

3
Marketing Audit
$499–$1,399 introductory

Deep investigation of 1–3 confirmed gaps. Written audit report and execution brief. This is what strategy is built on.

4
Marketing Strategy ← You Are Here
$499–$1,999 introductory

Solutions mapped and prioritised. Built on what the audit found. A time-bound plan your team can execute without constant direction.

5
Advisory Retainer
$750–$3,000+/month · 3-month minimum

Ongoing strategic support as you implement. Monthly check-ins, campaign reviews, positioning adjustments. For clients who want me alongside the execution — not just handing off a plan.

After Strategy

Ongoing advisory — if
implementation support makes sense

Not every client needs ongoing support after strategy delivery. But for agencies implementing significant positioning changes or multi-channel plans, having a senior marketing presence alongside the execution changes the outcome.

Entry Advisory
$750–$1,000/mo
Monthly retainer · 3-month minimum
Entry

For agencies implementing from strategy with occasional questions and check-ins. Low-bandwidth engagement for stable situations.

  • 2 strategy calls per month (30 min each)
  • Async Q&A — 48-hour response on strategic questions
  • Monthly priority memo — what to focus on this month
  • Review of one piece of content or one campaign per month
Standard Advisory
$1,000–$1,500/mo
Monthly retainer · 3-month minimum
Most Common

For agencies actively implementing a full strategy with multiple moving parts. Weekly check-ins, project reviews, and implementation oversight.

  • Weekly check-in (45 min)
  • Campaign and content reviews — ongoing, async
  • Implementation oversight — are you building in the right direction?
  • Positioning and messaging adjustments as you test
  • Team alignment sessions — monthly, as needed
Fractional CMO
$1,500–$3,000+/mo
Monthly retainer · Scoped per agency size
Senior Engagement

Embedded senior marketing leadership for agencies that need more than advisory — they need someone who owns the marketing function alongside the team.

  • Full strategic oversight of marketing function
  • Team coaching and direction-setting
  • P&L and budget alignment
  • Board/leadership-level reporting
  • Hiring and team structure recommendations
Retainers are not offered to clients who haven't completed at least the Audit. The retainer is most effective when we're implementing from a confirmed strategic foundation — not figuring out the strategy as we go. The engagement sequence exists for a reason.
Enquire

Ready to build
the actual plan?

If you've completed the Audit and are ready to move to Strategy, reply to your Audit Report email or reach out below. I'll confirm the right service and send a scope proposal within 48 hours.

Email Me About Strategy → I need the Audit first →

All strategy enquiries require a completed Marketing Audit. Scope and service selection confirmed based on your Audit Report findings.