Not probable guesses. Not generic advice. Two 35-minute sessions designed to identify the specific mechanism behind your specific problem — and produce a written Consultation Summary you can act on the same week. $160. Introductory rate.
One session gives you a first impression. Two sessions give you a diagnosis. The break between sessions is where the real work happens — I review your LinkedIn, website, and public presence, form a 3-gap hypothesis, and arrive at Session 2 ready to deliver findings, not figure them out in real time.
This session is for me to understand your situation — not to give you advice. I ask focused questions. I listen more than I speak. I map the failure history: what you've tried, why it didn't work, and what it's costing you in time, money, and growth.
I arrive with a complete picture — not a first impression. Three named gaps. The mechanism behind each. The downstream cost. One priority fix you can implement yourself. And a clear recommended next step. This is where $160 earns its value.
Not a slide deck. Not a generic report. A written document specific enough to your agency that it could not have been written for anyone else — delivered within 48 hours of Session 2.
Client enthusiasm peaks immediately after Session 2. At 48 hours it's still high. At 5 days it drops significantly. At 7 days, conversion momentum is largely gone. The Summary lands while the session is still fresh — which means the recommended next step gets a real decision, not a delayed one.
Every section of the document is built to do a job. The Agency Snapshot proves you were listened to. Each gap creates natural demand for deeper work without explicitly selling it. The Recommended Next Step section contains the close — written into the document before I ever follow up.
The Diagnostic maps the territory. From there, the path depends entirely on what we find. You can stop at the Summary and implement alone — or go deeper with one of the three engagement tiers.
Two sessions. Written Consultation Summary. 3 root causes confirmed. 1 priority fix identified.
Diagnostic plus deep investigation of 1–2 specific gaps. Written execution brief — step-by-step instructions your team can implement.
Everything above plus a 30, 60, or 90-day action plan. Three plan lengths depending on your urgency and situation.
For clients whose scope, complexity, or channel coverage exceeds Tier 3. Always starts with the Diagnostic. Quoted after Session 2.
That's exactly what the Diagnostic is for. I want to give you a researched answer based on your full picture — not a gut reaction with 12 minutes of context. The free call is for both of us to see if we're the right fit. The Diagnostic is where the real conversation happens.
If you leave without at least 3 specific things you can act on, I'll give you your money back. That's never happened — but the guarantee stands. At $160, the risk is near-zero. The risk of the current situation continuing for another quarter is not.
The break between sessions is where my diagnostic work happens. I review your LinkedIn, website, and public presence. I form a 3-gap hypothesis before Session 2. You arrive at Session 2 having already sat with the problem — which means you show up primed to act, not still processing.
Probably true. The question is whether you want to spend 3 months figuring it out or have a clear starting point in 2 hours of structured work. Most agency owners who say this have been "figuring it out" for 6–12 months already. The cost of delay is usually higher than $160.
The founding cohort rate is the real exchange: you get a senior-level diagnostic at a significant discount. I get real data on what's most useful and an honest testimonial if the work delivered. After 5 clients, the rate moves to the standard $300 — and that price increase will be real, not theater.
The Diagnostic is diagnosis only. If you need execution, the Audit and Strategy tiers produce written briefs and plans your team can implement. If you want me involved in implementation, the Fractional CMO and Advisory Retainer options are the right path. That conversation starts after the Diagnostic.
The Diagnostic is $160 — two sessions sold as one product. I will never offer Session 1 at $80. I will never offer a free first session. The moment it's split, half the product is given away and the perceived value of the whole collapses.
Your $160 buys the name, the mechanism, and the cost of the problem. It does not buy the full execution plan. The fix lives in the Audit, Strategy, or Retainer. Give the cure in the Diagnostic and you've traded a long-term relationship for a one-time transaction.
Two sessions. Written summary. 3 confirmed root causes. 1 priority fix. A recommended next step. $160 until the first 5 spots are gone — then $300. This isn't urgency theater. The rate moves on the date stated.